This calculator is designed to recommend online paid media spend for persuasion buys, using a reach and frequency model.
The suggested digital persuasion spend below is based upon a 2 week flight and a medium frequency. These fields can be modified below and the spend recommendations will change.
How was this calculated?
This was calculated using an estimated reach (the amount of people that will see the advertising) and estimated average CPM (cost per thousand impressions) given the information provided. To learn more about the calculator, you can visit the TechYourself Guide.